Stocks / COST

Costco Wholesale Corp.'s 10-K, read.

Bob rates Costco Wholesale Corp. (COST) 78/100, bullish, on the 10-K filed October 7, 2026.

78
Bearish 0Lean bearish 32Neutral 45Lean bullish 58Bullish 70
The Meter — latest SEC filing
COSTBullish
78/ 100

Costco runs a membership-warehouse model that produces recurring fee income and loyal repeat traffic: paid members rose to 84.1 million from 81.0 million, renewal rates were 92.3% in the U.S. and Canada, and Executive members (who drive most sales) reached 42.3 million. The business is still expanding, with 939 warehouses at year-end, but it depends heavily on U.S. and Canadian results, its valuation assumes continued strong execution, and it faces rising competition and leadership turnover.

  • Heavy concentration in the U.S. and Canada, which generated 86% and 83% of net sales and operating income, and within the U.S. a dependence on California (26% of U.S. net sales).
  • International operations, including Canada (27% of net sales but 35% of operating income), expose results to foreign-exchange swings, tariffs, and trade actions that can raise merchandise costs.
  • Membership economics depend on renewal rates, which stood at 89.8% worldwide; any slippage in renewals or Executive upgrades would hit high-margin fee income.
  • The filing says the stock price reflects high market expectations, so any shortfall in comparable sales, membership fees, margins, or openings could trigger a sharp share-price decline.
  • Growing competition from Walmart, Sam's Club, BJ's, Amazon, and AI-driven shopping tools, which the company says may reduce loyalty or shift purchasing.

Not investment advice — general research, the same for every reader. You make your own calls.

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Last read October 29, 2026. Bob's Research is a financial publisher, not an investment adviser. Everything here is general research and education — not personalized advice, and not a recommendation to buy or sell any security. Ratings are the same for every reader. You make your own calls.